Magento eCommerce has been successfully serving as eCommerce platforms since 2008. It is now commonly known as Adobe Commerce. Magento eCommerce is an open-source platform that will help you develop the platform at an affordable cost and with customised features. It is the most preferred platform, with a market share of 13.24%.
eCommerce is the fastest-growing industry, with an annual growth rate of 8.8%. Users preferred to avoid going and shopping for the products when they could get the same thing in the comfort of their homes. An online presence will bring more traffic to the site and ultimately increase sales.
You have researched various platforms for your eCommerce businesses but need clarification. Stay calm; your search is going to end.
Let’s dive into Magento eCommerce features and why you should choose Magento for your eCommerce platform.
What is Magento?
Magento is an open-source eCommerce platform written in PHP (Hypertext Processor). It is built on the latest versions of PHP and supports all the latest technologies. The platform offers users unpredictable flexibility, great support, and beautiful features. It uses multiple PHP frameworks, such as Laminas and Symfony, to build complex web applications and simultaneously provide an excellent user interface.
People who have used Magento eCommerce have observed a positive change in their sales. In 2022, Magento eCommerce powered 0.7% of the Internet. It can be used for businesses and individuals who want to build a professional presence online. Magento highly preferred as it cuts development costs and is an open-source platform.
With Magento, your customers can search and sort products using different methods. You can add multiple languages for your user to explore with more ease in their native language. This platform will give you a graphical admin panel to help you better understand your customers’ recommendations.
Features of Magento
Magento provides excellent features for developing e-commerce web applications. Let’s see what these features are.
Product Browsing
With Magento, it is easy to browse the product; you can add multiple images of a product, have a zoom-in or zoom-out feature, show similar products, and many others.
Catalogue Management
In any e-commerce platform, catalogue management is mandatory. Sometimes, it is simple to develop a catalogue, while catalogue management is challenging in other instances. Magento makes catalogue management much easier and faster. Moreover, you can consult any Magento Agency in Indonesia to manage the catalogue of your website.
Easy access for a user
Your website must be user-friendly; else, customers will prefer to avoid visiting products on your website. Customers need easy access to products, different categories for each product type, easy to navigate and credible. Having a user-friendly platform will increase your sales rapidly.
SEO friendly
Magento CMS (Content Management System) is updated with the latest ranking factors. It offers built-in features like metadata, Seo analysis, sitemaps, URL rewrite and redirect, and so on. If you want more traffic on your website, Magento Agency helps to rank your website with their best services.
Allows customisation
Every individual has different priorities. Magento platform is developed to provide all the customisations you want, whether it is voice search, chatbots, product videos, virtual reality features, and many others.
Magento VS Shopify
Many other platforms are providing E-commerce services, but the most demanded platform other than Magento is Shopify. Let’s see which platform is best for your E-commerce business.
Scalability: Magento is the best E-commerce solution for large businesses, while Shopify is more commonly used by small businesses or entrepreneurs.
Pricing: It is free to install and use due to its open-source features. All the features of Magento are not open source. Hence you must pay for those features. Shopify offers a free trial of all the plans, but its components are not free to access after the trial.
Customisation: With Shopify, you can only add limited features to your website, but with Magento, you can have any customisation you want.
Analytics: Magento offers advanced analytics features with creative dashboards making the owner easier to understand customer behaviour, but Shopify does not provide such features. For detailed analytics, you need to have access to a third party.
Reliability: Magento is the 4th most popular platform among the top 1 million sites in the E-commerce category, and it offers more flexible features. While on the other hand, despite having a premium plan, the site sometimes goes down.
Bottom Line
Magento is considered the favourite e-commerce platform. Website development from Magento may cost you higher if you want to develop an entirely professional website. The extensive functionalities and customisation will require a lot of skills and time.
