5 Indonesia Ecommerce Trend in 2019

“Ecommerce leader will have to keep up with this changes to survive and stay ahead..”

– Linda Bustos, Co-founder of Edgacent

Every year ecommerce industry gaining a massive growth globally. Keeping up to date with what’s trending in the market could help you build up your strategic in this competitive market. With rapidly growth more than 10% every year, ecommerce industry has become one of the most sought after industries across the globe. With US$ 2.8 Trillions sales last year that has been made worldwide and expected to growth to US$ 3.3 Trillions this year, It is a lot of opportunities lies behind this industry.

global-sales-ecommerce-2019-solutech — sources : www.statista.com

Here in Indonesia, we expected even greater growth in ecommerce industry especially with several big names comes around. And here are few things that we could expect to see in Indonesia Ecommerce Trend in 2019:

1. The Rise of Ewallet

Last year was an important year in the acquisition of the market for the ewallet industry. Marketplace already start to adopt ewallet as option for payment and some of them goes beyond payment method like Bukalapak offering payment using DANA and Tokopedia offering payment with OVO.

Not to forget to mention Go-Pay which is choosing the different path by expand their payment services through Payment Gateway Midtrans, one of their sister company will allow this option to be adopt in the market especially SMEs more easily. And with the rapid growth of the ewallet users, it’s not surprising for us to see the emergence of demand in the market for ewallet payment method being adopt in the SMEs ecommerce in 2019.

2. Omnichannel is Still a Thing in 2019

Omnichannel has become the center of attention in the commerce industry for years. The idea behind omnichannel is to give a seamless shopping experience across different channel for the customer. Implementing omnichannel strategy never been a cheap to be start with, and sometimes its effectiveness can be arguably.

As Liz Alton said in her article that “An effective omnichannel journey doesn’t just mean having a channel strategy. A successful omnichannel strategy eliminates the friction between channels so customers can start a transaction on one channel and end it on another.”

3. Chat Bot

Customer service is a key factor of success for eCommerce companies regardless of the company’s size. In fact based on MarketingLand survey, excelent customer services play the biggest role in customer decision making factor. And Zappos might be the best example to show on how important providing great customer services in Ecommerce. And with that being said, who wouldn’t love to have a customer service that can answered all kind of different question in an instant? Yes, Chatbot can do it.

As Business Insider said in their article “Based on recent survey by Oracle, from 800 business decision maker that has been asked, 80% of the respondent said that they already or want to implemented Chatbot in 2020.” And with the emerge of Artificial Intelligent, we could even have a learning Chatbot through AI just like what Kata AI provide.

4. Personalization Marketing

Personalization marketing allowing customer to get the information only related to their interest. By doing it, that means most of your marketing efforts will go through your target audience. According to surveys held by Infosys, 86% of consumers said that personalization has some impact on what they purchase. In this competitive market, having a better experience than your competitor is crucial. Consumer continue to expect more personalized content comes from seller from time to time.

5. Mobile Progressive Web App (PWA)

Progressive Web App is the future of ecommerce, PWA brings the experience of using mobile application to the web browser. Peter Sheldon said that PWA deliver fast and slick “app-like” experiences in the mobile web browser, allowing retailers to tackle multiple challenges at once. With this, customer doesn’t have to make a big commitment to download apps to experience great UX in mobile. In fact, Magento as one of the best Ecommerce platform has start to show their commitment with PWA by introducing PWA Studio to the market earlier this year.